5 Membership ideas you can start
A membership site is an excellent way for you and your
business to earn recurring income.
However, deciding
on
what kind of membership site you should start can get a little
tricky. This means that you will need to brainstorm for
possible membership site ideas.
Your membership site needs to revolve around
one central
idea, which is solving
your members’ problems. This means
that you have to have a deep understanding of the
challenges and difficulties that your
members struggle with
and provide them with a practical
solution.
Once you’ve determined two to
three possible membership
site ideas, you have to go through the process of validating
the ideas to ensure you won’t end up investing too much
time and money in an idea that won’t be profitable. You
have to know if your idea is going to work before you start
the process of creating
your membership site.
If you’re not sure where to start when it
comes to
brainstorming and validating a membership site idea, here
are five membership site ideas that have proven to be
profitable and that can jump-start
the process of starting
a
membership site.
Online Courses
One way to build a profitable membership site is by offering
online courses to
your members. You can create
educational content that can only be accessed
by paying
members. Online courses
are common because
they are in
high demand in just about every niche.
You can think of a random thing that can be taught, and the
chances are high that there is already
an online course
tackling the subject. Online
courses are also great revenue-
building sites because you can tailor
the
course so that the
mode of delivery, content,
and frequency of payment
fits
with the subject matter and target audience.
For example, you can create a substantial online course,
upload all of the content, and then charge a fee to those
who want to access the material.
Once they’ve finished
reading through the material, the members
can cancel their
membership.
You can also apply a fixed-term
model to your membership
site where students pay upfront
for a set number of months
to access the site. Then, their membership to
the
site is
automatically canceled at the end
of
the fixed period. If you
want to establish more long-term
members, you can drip
feed new content to members every month.
With this kind of membership site, you can also include
a
message board for students
so they can interact
with one
another and share notes, inspiration, and resources.
The
most popular
format for an online course membership site is
video. However,
you can include any kind of
related content
like checklists, eBooks,
self-assessment tests, and
worksheets.
If you have the time, you might also want to consider
offering a higher
membership tier, with a higher
fee
that
provides perks to
your members like a dedicated
support
line or email, additional expert guidance, coaching sessions,
or one-on-one mentoring.
Library
If your
particular niche is an entire industry, or if
you
are
looking to cater to a broad target audience, you might want
to consider setting
up a library of
premium resources, like
industry reports from prominent research companies,
published eBooks, expert interviews, and more.
A drip-fed model is the best fit if you want to start this type of
membership site. A drip-feed
provides members with a
regularly updated resource.
With a library membership site, you can even add a VIP
membership tier that provides
members with special
privileges, like giving
them access to premium content
or
allowing them to upload their own content.
Like with other kinds of membership sites, you can also set
up a member forum so members can discuss
and compare
notes regarding particular material.
Job Board
Another membership idea that can generate recurring
revenue for your
business is to run
a community-based
membership job site that
focuses on helping people get
hired for jobs in a certain industry or niche and providing
them with the tools and resources to do the jobs well.
You can create a membership site that becomes
a link to
those companies that are looking for hard-working
and
experienced employees and the applicants
that are looking
for jobs.
Along with providing a job board for your members,
you can
also host forums for your paying members to interact
with
others and exchange
useful industry information. You can
even provide resources on how to
be
the perfect candidate
for certain positions
and how to
do
the jobs better.
Additionally, you can provide a frequently updated
company
directory that lists companies, associations, training
facilities, and other
relevant industry organizations for your
members to utilize.
Society or
Club
Establishing a membership site for the genuine enthusiasts
in your niche can end up
being a thriving site with a potential
for substantial profits.
With a society or club membership
site, you can provide your members
with training and
resources for beginners, a forum for them to get into
productive and educational discussions, and the latest news
surrounding the niche.
Since this is another community-driven membership site,
you can promote members to forum moderators instead
of
tackling everything yourself or delegating the tasks to a third
party. This results
in your members having the impression
that you trust them enough to do
the
job, which then
increases their trust
in you.
The most challenging part of
this kind of membership site is
making sure that everyone is participating and regularly
contributing so that everyone gets value from the
membership.
This can be accomplished by setting
up forums and
sub forums that help to promote regular interaction. These
can be anything from progress logs where members check-
in and provide a progress report, to
daily inspirations.
Dating Site
Before you begin to laugh you
should know that sites like
e Harmony have more than 750,000
paying members and
has seen more than 600,000
of their members get married
since first setting up shop. Online dating isn’t an easy
prospect for many, which is where a membership site
comes in.
The last thing that you want to do
is
become the next
e Harmony because it is going
to be an uphill battle.
The key
to creating a successful membership site for online dating is
to be extremely specific with the types of members
you
accept. You will need to
narrow down your ideal member.
You can accomplish this by choosing specific
hobbies,
religion, or other
various affinities and interests
that your
potential members might have.
For example, you might decide
to start a site that only
allows Harry Potter fans as qualified
members. Or you might
choose to start a website that is solely for gamers. The
possibilities are endless.
Conclusion
Setting up a profitable membership site isn't at all difficult;
the challenge lies in deciding on a niche that will continue
to
generate recurring revenue
for you and your business.
Before you get started,
make sure you do your
due
diligence
and brainstorm a few ideas and make sure that you go
through the proper steps to validate your idea.
These five membership ideas are sure
to be successful and
should take you no more than
two hours to create your first
content, especially if you are already familiar with the niche.
Membership websites and the recurring
revenue that they
generate can be incredibly stable, scalable, and rewarding.
While they involve a lot of
work, it is extremely rewarding
and allows you to serve a broader
audience than you will
with your other products and services.
Once you’ve settled
on the kind of
membership site that
you
want to start, the
real work begins.
You’ll need to create content, determine your membership
fees, build your website, and attract
members. Once the
word gets out about your membership
site, you can sit back
and watch the recurring
revenue come in.