Amazon KIng
Table of Contents
Introduction to Amazon King...................................................................................4
Amazon’s Profit Hubs............................................................................................. 6
Amazon
Prime.....................................................................................................6
Kindle Direct Publishing (KDP)........................................................................... 7
CreateSpace........................................................................................................9
Amazon
Advantage.............................................................................................9
Amazon WebStores.......................................................................................... 10
Amazon
aStores................................................................................................10
Making Money with
KDP.......................................................................................11
Choosing a Subject........................................................................................... 11
Creating the Publication.................................................................................... 11
Creating a Cover............................................................................................... 12
Publishing on KDP............................................................................................ 12
Promotion.......................................................................................................... 13
CreateSpace.........................................................................................................14
Amazon Advantage..............................................................................................
15
............................................................................................................................. 15
Amazon Web Stores..............................................................................................16
Choosing a Theme............................................................................................16
Fees...................................................................................................................17
Sourcing Products.............................................................................................18
Amazon a Stores................................................................................................... 19
Final
Words...........................................................................................................20
More Resources For Success.............................................................................. 21
Amazon King Page 2
©2013 All Rights Reserved.
No part of this
publication may be, including
but not limited to, reproduced, in any form
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no liability for errors, omissions,
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specifically disclaims any liability from the use or
application of the information
contained herein or from the interpretations thereof.
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Introduction to Amazon
King
Amazon is one of the biggest retail companies in the entire world, serving
millions of
customers every year and making
unbelievable profits. They have a
level of customer
loyalty that most companies are never able to attain.
While most entrepreneurs dream of making even a meager living online, few
ever
do. They try to compete with giants
like Amazon, thinking they can just set up a
website, attract
visitors, and profit. Unfortunately, things just don’t work that way.
Amazon is already established. They have established
business relationships
with suppliers and shipping
companies, so they can
get better prices than you
could ever manage
on your own.
You may think, “Why should I even bother trying to
start a business online if I
could never compete
with Amazon, anyway?”
The thing is, you don’t have to worry about competing
with Amazon. Have you
ever heard
the old adage If you can’t beat ‘em, join ‘em? You can actually
partner
with Amazon, leveraging their incredible power to build your own business
without having
to
compete against a giant like Amazon.
So why exactly is
Amazon a good company to
partner with? There are many
reasons why such a
partnership could be extremely beneficial for you. For
example:
1. Approximately 5% of all internet traffic
visits Amazon.com each month. To
put that into perspective, there are approximately 2 billion total internet
users worldwide, which means around 100 million people visit the site
each month!
2. Amazon is the 5th most visited website in the U.S.
3. Amazon is the 14th most visited website in the world.
4. Amazon has captured one
of the most lucrative demographics in
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existence – childless women over age 35 making
$60,000+ per year.
In addition to
these statistics, Amazon is simply
one of the most powerful and
reliable forms of traffic online.
People tend to spend a tremendous amount of
time on the site, often making several
purchases per visit. They trust Amazon,
and Amazon’s liberal shipping and
return policies get them to return again and
again.
In this report, you’re going to
learn how to team up with this global retail monolith,
and use their tremendous power
and success to build your own online business.
You’ll learn about several different business models you can use to make
money
with Amazon, and how
to choose one that suits your business style.
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Amazon’s Profit Hubs
Amazon has many different revenue streams that have made it one of the
most
profitable online businesses in history. Their strategies have made them the
powerhouse they are today.
Let’s take a look at some of the
different revenue models Amazon have
developed, and how you
can use them to your
advantage.
Amazon Prime
Amazon Prime is a program Amazon debuted a few years ago. Initially, the
program’s primary advantage to customers was
tremendous savings on shipping
costs on products
sold by Amazon.com, but it
has
evolved to offer other
benefits
as well.
The program lets people get overnight
shipping for $3.99 per item, and 2-day
shipping FREE! An Amazon Prime membership costs $79 per year, but
considering overnight shipping can cost $20 or more for a single
item without an
Amazon Prime membership, the savings can add up quickly.
One thing that makes Amazon Prime so powerful is that
people tend to order a
lot more from Amazon once they become a member. It’s hard to
order an item
from another retailer
when standard shipping from that
retailer would potentially
be $7-$10 and the item would take a week to arrive, when you could get FREE
shipping and have
the item in two
days or $3.99 and have it in 24 hours.
This
means Amazon Prime members
are prone to do most,
if not all of their online
shopping with Amazon instead of their competitors.
But Prime members get other benefits,
as well. Amazon keeps adding new
benefits regularly. Here are a
few of the current benefits
of Amazon Prime
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membership:
1. Access to thousands of streaming television episodes and
movies
included with membership. Currently, Prime Members have over
38,000
episodes and movies to choose from.
2. The ability to borrow
one Kindle book each month for free.
3. Free 2-day shipping on millions of
different items.
4. Overnight shipping
for $3.99 per item.
These benefits
alone could be worth thousands of
dollars, so you can see why so
many people pay $79
per year to receive them.
While you can’t make money directly from the Amazon Prime program, it will
benefit you enormously by making it much easier to
get people to buy the
things
you are selling, because many people (especially Prime members)
will already
be loyal to the company.
Kindle Direct Publishing (KDP)
One of the most popular
programs Amazon has
developed in recent years
is
their KDP program. KDP stands for Kindle Direct publishing. Their program
allows authors and publishers to make their
content available for sale through the
Kindle platform and
receive huge commissions on sales.
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There are two
commission structures:
1. Earn 70% commission on products
between $2.99 and $9.99.
2. Earn 35% commission on products
between $0.99 and $2.98 and
on
products $10 and up.
As you can see, the most lucrative prices for your books
would be between $2.99
and $9.99, but if you’re interested in bulk sales
you could certainly price at $0.99.
Just remember that you would
have to sell six books at $0.99 to
get paid as
much as a single sale at $2.99.
You can publish nearly anything on the KDP platform.
Here are some examples
of products people publish
on Amazon:
• Short stories and story
collections
• Children’s picture books
• Cookbooks
• How-to books
• Novels
• Poetry collections
Amazon does have fairly strict quality standards, but perhaps not as strict as you
might expect. They don’t really pay a lot of attention to
the quality of the story
or
the content itself, but they do care
about things such as formatting, length,
spelling and grammar.
Don’t expect to publish a 5-page
report full of typos and
get away with it.
Once you publish something on the platform,
it will be available to
anyone who
has a Kindle device, as well
as anyone who downloads the Kindle app to their
computer or mobile
device. The Kindle app is available
for both Mac and PC
computers, as well
as many different devices including iOS (for iPad and iPhone)
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and Android.
When people purchase your publication, Amazon will give you a
commission.
Commissions are paid monthly approximately 60 days after the
end of the pay
period. So it
will be a couple of months before
you receive your first payment, but
you’ll receive payments monthly after that.
CreateSpace
Amazon also has a
program that will enable you to publish your content in print
format, as well. This program
is called CreateSpace, and
it will let you choose
from a variety of different paperback sizes and then publish your content in print.
While most people don’t earn as much
money with their printed material
as they
do digital, making your content available in print helps expand your reach to
those who prefer printed material, which can increase your visibility considerably.
Amazon Advantage
If you have content you have already
published in a physical format somewhere
other than
Amazon, you can use the
Amazon Advantage program to sell it
through the Amazon website.
This program costs $29.95 per year
plus a 55%
royalty to Amazon
for every sale. However,
taking advantage of this program
could drastically increase
your visibility and
it could be well worth it to get such a
lucrative new distribution channel.
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In order to qualify for the Amazon Advantage program, your content
must:
1. Be in physical format, not digital. (Example, CDs, DVDs, printed books,
etc.)
2. Have a scannable ISBN/EAN/UPC barcode.
Amazon WebStores
Amazon now makes it easier than ever to open your own
e-commerce store
without having
to
spend a fortune doing so. With Amazon
Web Stores, you can
open your own
online store quickly and easily
at a cost of between $9.99 and
$49.99 per month
plus a small commission on
sales. For this fee, you
can create
as many stores on Amazon as you like, and you can
even supplement your
offerings with products from Amazon’s own catalog if you like.
Amazon aStores
If you don’t have your own product(s) to
sell on your website or on an Amazon
Web Store, you can still
have your own e-commerce site by selling Amazon
products as an affiliate through an
Amazon a Store.
Setting up an a Store
is very simple as an affiliate. You just choose some design
aspects, choose
products, and you get a link to your a Store you
can send people
to. You earn a commission on sales just like any affiliate.
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Making Money with KDP
>> http://kdp.amazon.com
Making money with
KDP is a lot easier than you might think.
If
you can write
(or
outsource writing elsewhere) and use Microsoft Word or an equivalent word
processor, you can make money with
the program.
Choosing a Subject
The first thing you
need to do to make money on
KDP is to choose a subject.
You should decide between fiction and non-fiction, then choose what exactly
you
want to write
about.
Typically, fiction
sells better on Amazon than non-fiction. This is a
very general
statement, however.
The right type of non-fiction could end up earning more than
a novel. But
generally speaking, fiction is more lucrative.
However, fiction may
also take a lot longer to
create, especially if you create quality full-length
novels.
Unless you already know something specific you’d love to write about, a good
way to determine what would
be
profitable on Amazon would be to check the
bestseller lists. Remember,
the bestseller lists for
Kindle may not always
be the
same as those
for print books, so be sure you’re checking the Kindle bestseller
lists.
Creating the Publication
Once you have chosen your subject, it’s time to create your publication. There
are many different ways to do this, but the most common way is by simply
creating a Word document in .doc format.
You can upload this file to
the KDP
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system and it will
be automatically formatted for the Kindle format (.mobi).
Here is a
great tutorial on building
your book for Kindle:
>> https://kdp.amazon.com/self-publishing/help?topicId=A2MB3WT2D0PTNK
Creating a Cover
You’ll need a cover image.
Amazon has specific
rules for the size and other
aspects of cover creation. At the moment, you can only
submit cover images in
JPG or TIFF format.
They recommend an aspect ratio of 1.6, and
for best quality they recommend
and image size of 1563x2500.
You can find out the most current image guidelines here:
>> https://kdp.amazon.com/self-publishing/help?topicId=A2J0TRG6OPX0VM
Remember, people
do
judge a book by its cover, despite
so many
recommendations to the
contrary. Thus, it is critical to create an attractive cover
that makes your book appear to be published
professionally. Nothing screams
“indie author” (and sadly “low quality”) more loudly than a
poorly designed book
cover image.
If you aren’t great with design, consider
outsourcing the design of your Kindle
cover or at least buying a pre-made cover.
Publishing on KDP
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Amazon has a complete
guide to publishing your book on
Kindle. This guide will
walk you step-by-step
through the process of submitting your publication to the
KDP platform.
>> https://kdp.amazon.com/self-publishing/help?topicId=A2MB3WT2D0PTNK
Promotion
Once you have published your book on Amazon, it’s time to promote it. It’s not
enough to simply
publish and move on. If you want your book to
sell as much as
possible, a little
promotion goes a long way.
Fortunately, it’s not that difficult to get a book started. The main
things that will
help your book
are:
• Having a few positive reviews
• Getting a few sales in the first few
days in order to push it into the
bestseller lists
Do not fall into the trap of paying for things like sales or reviews! This is against
Amazon’s rules, and you
could lose your KDP account permanently if you are
caught! It is not worth the risk,
so don’t even try it!
Instead, you can join
Facebook groups related to the topic
of your book and
advertise it once if they allow
advertisements. You can post on Twitter.
Try using
Pinterest to
create related pin boards. Once you get a
few reviews, sales will
probably pick
up considerably.
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CreateSpace
Once you’ve completed a publication for KDP,
you can then format that same
publication for
print format through CreateSpace.com. This can be a
bit tricky,
and some people find it to be frustrating,
but
it really isn’t that hard if you
follow
their instructions carefully.
In fact, when the book
is completed for KDP, most
of
the work is already
finished.
All you need to do is create
a template formatted for the size of print book you
want, paste in your content, and format it.
You’ll also need to have
your book cover altered to be suitable for print format. If
you’re not a designer, you might want to
outsource this to save
yourself time and
frustration. Even experienced designers often find it tricky to format a cover
perfectly for
CreateSpace.
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Amazon Advantage
The Amazon Advantage
program is like a virtual
consignment shop for publishers
of physical content like printed
books, CDs, DVDs and other media. This won’t be
products you create
through CreateSpace, because those will already be on
Amazon. But if you’ve previously published material
and you can provide
it to
Amazon, you can
sell it there on consignment.
It takes approximately one week to get a product listed on Amazon using this
program. Once a product is listed,
Amazon.com will begin ordering them directly
from you. They try
to
buy enough copies to meet
current demand as well as
enough for
several weeks.
To apply for the product, go here:
>> https://advantage.amazon.com/gp/vendor/setup-sign-in/create-account?
ie=UTF8&successUrl=%2Fgp%2Fvendor%2Fregistration
You can see the rules for the program here:
>> https://www.amazon.com/gp/seller-account/mm-product-page.html?
topic=200339300
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Amazon WebStores
Amazon now makes it easier than ever to open your own
e-commerce store
without having
to
spend a fortune doing so. Setting up an e-commerce site from
scratch could cost thousands of dollars
including design, programming, setup
and other associated fees. With an Amazon Web Store,
you pay little to nothing
upfront.
To get started, go here:
>> http://webstore.amazon.com/
Choosing a Theme
Before you open
your first store, it’s a good idea to
choose a theme for it. Don’t
just set up a store with random products, because
there are millions of online
stores people can go to, including
Amazon.com itself!
Instead, create
a specialty store of some sort.
The more specialized your store,
the easier it
will likely be to get sales.
This makes the job of marketing much
easier, allowing
you to see results much faster.
Here’s an example of specializing:
• Pet store (much too broad)
• Dog supplies (too broad)
• Dog clothes (probably
still to broad)
• Dog clothes for overweight Chihuahuas (much too
narrow)
• Dog clothes for small dogs (just right)
Make sure to find a good theme
that has a solid buyer base. You want to
do
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some keyword
research to ensure enough people are
interested in the theme,
but you also want to check
competition to make sure you
aren’t competing with
hundreds of other websites
on the same theme.
If, for some reason, you do want to
get
into a very competitive area, be sure you
have a USP, or Unique Selling
Point. This is something that
sets you apart from
the competition and
makes people want to choose
your store over another one.
Fees
You can choose to
sell on your own website or on your own
website plus
Amazon.com. If you sell on
your own website, you pay
$39.99 per month plus
2% transaction fees, along
with payment processing and
fraud protection fees. If
you sell on Amazon.com too, you will
only pay 1% transaction fees, but you will
be subject to other fees as well.
There are a
number of fees available
that you need to be aware of if you
choose
to sell on Amazon in addition to
your own website. For example, a “Professional
Selling Plan” requires a $39.99 per month fee, but this means
you don’t have to
pay a per-item fee for every item sold. If you have
the plan that has no monthly
fee, you must pay $0.99 for
each item sold. Additionally, you must
pay a referral
fee of around 15% depending
on the item category,
as well as a “variable closing
fee” that is typically $1.35 per item.
As you can see, these fees can really
add up, so be sure to
calculate them into
your cost of doing
business in order to make
sure you’re making a profit.
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Sourcing Products
You’ll need something to
sell on your store, so you
must find products. You could
make and sell your own products if you’re crafty, otherwise
you’ll need to find
something to buy
and resell.
One of the best places to find wholesale products to
buy and resell is at:
>> http://www.alibaba.com/
This website has over 2,000,000
suppliers to choose from, and you can search
by category or keyword to
find specific products. Just be aware
that some
suppliers are more reputable than others, and
you must choose quality products.
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Amazon aStores
Amazon also has a
program for people who want to have
their own online store
but don’t want to deal with the hassles of buying stock upfront,
dealing with
inventory, packing
and shipping, and handling customer service.
Amazon aStores allow
you to create a simple online store, stock it, and put it
online for people to
buy products. You get paid a commission on sales just like
any affiliate.
To get started, go here:
>> http://astore.amazon.com/
It’s extremely easy
to set up an aStore, and you
can create as many as you want
with a single Amazon Associates account.
Here’s all it takes:
1. Set up the basic design
including colors and such.
2. Add categories to
your store.
3. Choose and add products
to the store from the Amazon.com catalog.
4. Generate your a Store link and start promoting
it.
It’s really that simple! It’s a very easy way to
make money as an Amazon
affiliate
while still
making it seem as though
you have your very own store. This is
especially good
for bloggers and website owners,
because you can brand the
store to
look similar to your site.
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Final Words
Amazon has a number of extremely profitable programs that can make
you a
considerable amount of money. One of the
main reasons these programs are so
profitable is because
they allow you to access
the massive marketing
potential of
a site that already has tremendous customer
loyalty and trust.
You simply cannot
find this loyalty and trust in such quantities elsewhere, making
Amazon one of the premier websites
to partner with for
business opportunities
such as those listed above.
Choose one and get started today!
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