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Amazon KIng




 



Table of Contents

Introduction to Amazon King...................................................................................4

Amazon’s Profit Hubs............................................................................................. 6

Amazon Prime.....................................................................................................6

Kindle Direct Publishing (KDP)........................................................................... 7

CreateSpace........................................................................................................9

Amazon Advantage.............................................................................................9

Amazon WebStores.......................................................................................... 10

Amazon aStores................................................................................................10

Making Money with KDP.......................................................................................11

Choosing a Subject........................................................................................... 11

Creating the Publication.................................................................................... 11

Creating a Cover............................................................................................... 12

Publishing on KDP............................................................................................ 12

Promotion.......................................................................................................... 13

CreateSpace.........................................................................................................14

Amazon Advantage.............................................................................................. 15

............................................................................................................................. 15

Amazon Web Stores..............................................................................................16

Choosing a Theme............................................................................................16

Fees...................................................................................................................17

Sourcing Products.............................................................................................18

Amazon a Stores................................................................................................... 19

Final Words...........................................................................................................20

More Resources For Success.............................................................................. 21

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©2013 All Rights Reserved.

No part of this publication may be, including but not limited to, reproduced, in any form

or medium, stored in a data retrieval system or transmitted by or through any means,

without prior written permission from the publisher.

The information contained herein has been obtained from sources believed to be

reliable at the time of publication. The opinions expressed herein are subject to change

without notice.

The publisher disclaims all warranties as to the accuracy, completeness, or adequacy of

such information.

The publisher assumes no liability for errors, omissions, or inadequacies in the

information contained herein or from the interpretations thereof. The publisher

specifically disclaims any liability from the use or application of the information

contained herein or from the interpretations thereof.

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Introduction to Amazon King

Amazon is one of the biggest retail companies in the entire world, serving

millions of customers every year and making unbelievable profits. They have a

level of customer loyalty that most companies are never able to attain.

While most entrepreneurs dream of making even a meager living online, few ever

do. They try to compete with giants like Amazon, thinking they can just set up a

website, attract visitors, and profit. Unfortunately, things just don’t work that way.

Amazon is already established. They have established business relationships

with suppliers and shipping companies, so they can get better prices than you

could ever manage on your own.

You may think, “Why should I even bother trying to start a business online if I

could never compete with Amazon, anyway?”

The thing is, you don’t have to worry about competing with Amazon. Have you

ever heard the old adage If you can’t beat ‘em, join ‘em? You can actually partner

with Amazon, leveraging their incredible power to build your own business

without having to compete against a giant like Amazon.

So why exactly is Amazon a good company to partner with? There are many

reasons why such a partnership could be extremely beneficial for you. For

example:

1. Approximately 5% of all internet traffic visits Amazon.com each month. To

put that into perspective, there are approximately 2 billion total internet

users worldwide, which means around 100 million people visit the site

each month!

2. Amazon is the 5th most visited website in the U.S.

3. Amazon is the 14th most visited website in the world.

4. Amazon has captured one of the most lucrative demographics in

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existence childless women over age 35 making $60,000+ per year.

In addition to these statistics, Amazon is simply one of the most powerful and

reliable forms of traffic online. People tend to spend a tremendous amount of

time on the site, often making several purchases per visit. They trust Amazon,

and Amazon’s liberal shipping and return policies get them to return again and

again.

In this report, you’re going to learn how to team up with this global retail monolith,

and use their tremendous power and success to build your own online business.

You’ll learn about several different business models you can use to make money

with Amazon, and how to choose one that suits your business style.

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Amazon’s Profit Hubs

Amazon has many different revenue streams that have made it one of the most

profitable online businesses in history. Their strategies have made them the

powerhouse they are today.

Let’s take a look at some of the different revenue models Amazon have

developed, and how you can use them to your advantage.

Amazon Prime

Amazon Prime is a program Amazon debuted a few years ago. Initially, the

program’s primary advantage to customers was tremendous savings on shipping

costs on products sold by Amazon.com, but it has evolved to offer other benefits

as well.

The program lets people get overnight shipping for $3.99 per item, and 2-day

shipping FREE! An Amazon Prime membership costs $79 per year, but

considering overnight shipping can cost $20 or more for a single item without an

Amazon Prime membership, the savings can add up quickly.

One thing that makes Amazon Prime so powerful is that people tend to order a

lot more from Amazon once they become a member. It’s hard to order an item

from another retailer when standard shipping from that retailer would potentially

be $7-$10 and the item would take a week to arrive, when you could get FREE

shipping and have the item in two days or $3.99 and have it in 24 hours. This

means Amazon Prime members are prone to do most, if not all of their online

shopping with Amazon instead of their competitors.

But Prime members get other benefits, as well. Amazon keeps adding new

benefits regularly. Here are a few of the current benefits of Amazon Prime

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membership:

1. Access to thousands of streaming television episodes and movies

included with membership. Currently, Prime Members have over 38,000

episodes and movies to choose from.

2. The ability to borrow one Kindle book each month for free.

3. Free 2-day shipping on millions of different items.

4. Overnight shipping for $3.99 per item.

These benefits alone could be worth thousands of dollars, so you can see why so

many people pay $79 per year to receive them.

While you can’t make money directly from the Amazon Prime program, it will

benefit you enormously by making it much easier to get people to buy the things

you are selling, because many people (especially Prime members) will already

be loyal to the company.

Kindle Direct Publishing (KDP)

One of the most popular programs Amazon has developed in recent years is

their KDP program. KDP stands for Kindle Direct publishing. Their program

allows authors and publishers to make their content available for sale through the

Kindle platform and receive huge commissions on sales.

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There are two commission structures:

1. Earn 70% commission on products between $2.99 and $9.99.

2. Earn 35% commission on products between $0.99 and $2.98 and on

products $10 and up.

As you can see, the most lucrative prices for your books would be between $2.99

and $9.99, but if you’re interested in bulk sales you could certainly price at $0.99.

Just remember that you would have to sell six books at $0.99 to get paid as

much as a single sale at $2.99.

You can publish nearly anything on the KDP platform. Here are some examples

of products people publish on Amazon:

Short stories and story collections

Children’s picture books

Cookbooks

How-to books

Novels

Poetry collections

Amazon does have fairly strict quality standards, but perhaps not as strict as you

might expect. They don’t really pay a lot of attention to the quality of the story or

the content itself, but they do care about things such as formatting, length,

spelling and grammar. Don’t expect to publish a 5-page report full of typos and

get away with it.

Once you publish something on the platform, it will be available to anyone who

has a Kindle device, as well as anyone who downloads the Kindle app to their

computer or mobile device. The Kindle app is available for both Mac and PC

computers, as well as many different devices including iOS (for iPad and iPhone)

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and Android.

When people purchase your publication, Amazon will give you a commission.

Commissions are paid monthly approximately 60 days after the end of the pay

period. So it will be a couple of months before you receive your first payment, but

you’ll receive payments monthly after that.

CreateSpace

Amazon also has a program that will enable you to publish your content in print

format, as well. This program is called CreateSpace, and it will let you choose

from a variety of different paperback sizes and then publish your content in print.

While most people don’t earn as much money with their printed material as they

do digital, making your content available in print helps expand your reach to

those who prefer printed material, which can increase your visibility considerably.

Amazon Advantage

If you have content you have already published in a physical format somewhere

other than Amazon, you can use the Amazon Advantage program to sell it

through the Amazon website. This program costs $29.95 per year plus a 55%

royalty to Amazon for every sale. However, taking advantage of this program

could drastically increase your visibility and it could be well worth it to get such a

lucrative new distribution channel.

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In order to qualify for the Amazon Advantage program, your content must:

1. Be in physical format, not digital. (Example, CDs, DVDs, printed books,

etc.)

2. Have a scannable ISBN/EAN/UPC barcode.

Amazon WebStores

Amazon now makes it easier than ever to open your own e-commerce store

without having to spend a fortune doing so. With Amazon Web Stores, you can

open your own online store quickly and easily at a cost of between $9.99 and

$49.99 per month plus a small commission on sales. For this fee, you can create

as many stores on Amazon as you like, and you can even supplement your

offerings with products from Amazon’s own catalog if you like.

Amazon aStores

If you don’t have your own product(s) to sell on your website or on an Amazon

Web Store, you can still have your own e-commerce site by selling Amazon

products as an affiliate through an Amazon a Store.

Setting up an a Store is very simple as an affiliate. You just choose some design

aspects, choose products, and you get a link to your a Store you can send people

to. You earn a commission on sales just like any affiliate.

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Making Money with KDP

>> http://kdp.amazon.com

Making money with KDP is a lot easier than you might think. If you can write (or

outsource writing elsewhere) and use Microsoft Word or an equivalent word

processor, you can make money with the program.

Choosing a Subject

The first thing you need to do to make money on KDP is to choose a subject.

You should decide between fiction and non-fiction, then choose what exactly you

want to write about.

Typically, fiction sells better on Amazon than non-fiction. This is a very general

statement, however. The right type of non-fiction could end up earning more than

a novel. But generally speaking, fiction is more lucrative. However, fiction may

also take a lot longer to create, especially if you create quality full-length novels.

Unless you already know something specific you’d love to write about, a good

way to determine what would be profitable on Amazon would be to check the

bestseller lists. Remember, the bestseller lists for Kindle may not always be the

same as those for print books, so be sure you’re checking the Kindle bestseller

lists.

Creating the Publication

Once you have chosen your subject, it’s time to create your publication. There

are many different ways to do this, but the most common way is by simply

creating a Word document in .doc format. You can upload this file to the KDP

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system and it will be automatically formatted for the Kindle format (.mobi).

Here is a great tutorial on building your book for Kindle:

>> https://kdp.amazon.com/self-publishing/help?topicId=A2MB3WT2D0PTNK

Creating a Cover

You’ll need a cover image. Amazon has specific rules for the size and other

aspects of cover creation. At the moment, you can only submit cover images in

JPG or TIFF format.

They recommend an aspect ratio of 1.6, and for best quality they recommend

and image size of 1563x2500.

You can find out the most current image guidelines here:

>> https://kdp.amazon.com/self-publishing/help?topicId=A2J0TRG6OPX0VM

Remember, people do judge a book by its cover, despite so many

recommendations to the contrary. Thus, it is critical to create an attractive cover

that makes your book appear to be published professionally. Nothing screams

“indie author” (and sadly “low quality”) more loudly than a poorly designed book

cover image.

If you aren’t great with design, consider outsourcing the design of your Kindle

cover or at least buying a pre-made cover.

Publishing on KDP

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Amazon has a complete guide to publishing your book on Kindle. This guide will

walk you step-by-step through the process of submitting your publication to the

KDP platform.

>> https://kdp.amazon.com/self-publishing/help?topicId=A2MB3WT2D0PTNK

Promotion

Once you have published your book on Amazon, it’s time to promote it. It’s not

enough to simply publish and move on. If you want your book to sell as much as

possible, a little promotion goes a long way.

Fortunately, it’s not that difficult to get a book started. The main things that will

help your book are:

Having a few positive reviews

Getting a few sales in the first few days in order to push it into the

bestseller lists

Do not fall into the trap of paying for things like sales or reviews! This is against

Amazon’s rules, and you could lose your KDP account permanently if you are

caught! It is not worth the risk, so don’t even try it!

Instead, you can join Facebook groups related to the topic of your book and

advertise it once if they allow advertisements. You can post on Twitter. Try using

Pinterest to create related pin boards. Once you get a few reviews, sales will

probably pick up considerably.

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CreateSpace

Once you’ve completed a publication for KDP, you can then format that same

publication for print format through CreateSpace.com. This can be a bit tricky,

and some people find it to be frustrating, but it really isn’t that hard if you follow

their instructions carefully.

In fact, when the book is completed for KDP, most of the work is already finished.

All you need to do is create a template formatted for the size of print book you

want, paste in your content, and format it.

You’ll also need to have your book cover altered to be suitable for print format. If

you’re not a designer, you might want to outsource this to save yourself time and

frustration. Even experienced designers often find it tricky to format a cover

perfectly for CreateSpace.

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Amazon Advantage

The Amazon Advantage program is like a virtual consignment shop for publishers

of physical content like printed books, CDs, DVDs and other media. This won’t be

products you create through CreateSpace, because those will already be on

Amazon. But if you’ve previously published material and you can provide it to

Amazon, you can sell it there on consignment.

It takes approximately one week to get a product listed on Amazon using this

program. Once a product is listed, Amazon.com will begin ordering them directly

from you. They try to buy enough copies to meet current demand as well as

enough for several weeks.

To apply for the product, go here:

>> https://advantage.amazon.com/gp/vendor/setup-sign-in/create-account?

ie=UTF8&successUrl=%2Fgp%2Fvendor%2Fregistration

You can see the rules for the program here:

>> https://www.amazon.com/gp/seller-account/mm-product-page.html?

topic=200339300

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Amazon WebStores

Amazon now makes it easier than ever to open your own e-commerce store

without having to spend a fortune doing so. Setting up an e-commerce site from

scratch could cost thousands of dollars including design, programming, setup

and other associated fees. With an Amazon Web Store, you pay little to nothing

upfront.

To get started, go here:

>> http://webstore.amazon.com/

Choosing a Theme

Before you open your first store, it’s a good idea to choose a theme for it. Don’t

just set up a store with random products, because there are millions of online

stores people can go to, including Amazon.com itself!

Instead, create a specialty store of some sort. The more specialized your store,

the easier it will likely be to get sales. This makes the job of marketing much

easier, allowing you to see results much faster.

Here’s an example of specializing:

Pet store (much too broad)

Dog supplies (too broad)

Dog clothes (probably still to broad)

Dog clothes for overweight Chihuahuas (much too narrow)

Dog clothes for small dogs (just right)

Make sure to find a good theme that has a solid buyer base. You want to do

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some keyword research to ensure enough people are interested in the theme,

but you also want to check competition to make sure you aren’t competing with

hundreds of other websites on the same theme.

If, for some reason, you do want to get into a very competitive area, be sure you

have a USP, or Unique Selling Point. This is something that sets you apart from

the competition and makes people want to choose your store over another one.

Fees

You can choose to sell on your own website or on your own website plus

Amazon.com. If you sell on your own website, you pay $39.99 per month plus

2% transaction fees, along with payment processing and fraud protection fees. If

you sell on Amazon.com too, you will only pay 1% transaction fees, but you will

be subject to other fees as well.

There are a number of fees available that you need to be aware of if you choose

to sell on Amazon in addition to your own website. For example, a “Professional

Selling Plan” requires a $39.99 per month fee, but this means you don’t have to

pay a per-item fee for every item sold. If you have the plan that has no monthly

fee, you must pay $0.99 for each item sold. Additionally, you must pay a referral

fee of around 15% depending on the item category, as well as a “variable closing

fee” that is typically $1.35 per item.

As you can see, these fees can really add up, so be sure to calculate them into

your cost of doing business in order to make sure you’re making a profit.

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Sourcing Products

You’ll need something to sell on your store, so you must find products. You could

make and sell your own products if you’re crafty, otherwise you’ll need to find

something to buy and resell.

One of the best places to find wholesale products to buy and resell is at:

>> http://www.alibaba.com/

This website has over 2,000,000 suppliers to choose from, and you can search

by category or keyword to find specific products. Just be aware that some

suppliers are more reputable than others, and you must choose quality products.

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Amazon aStores

Amazon also has a program for people who want to have their own online store

but don’t want to deal with the hassles of buying stock upfront, dealing with

inventory, packing and shipping, and handling customer service.

Amazon aStores allow you to create a simple online store, stock it, and put it

online for people to buy products. You get paid a commission on sales just like

any affiliate.

To get started, go here:

>> http://astore.amazon.com/

It’s extremely easy to set up an aStore, and you can create as many as you want

with a single Amazon Associates account.

Here’s all it takes:

1. Set up the basic design including colors and such.

2. Add categories to your store.

3. Choose and add products to the store from the Amazon.com catalog.

4. Generate your a Store link and start promoting it.

It’s really that simple! It’s a very easy way to make money as an Amazon affiliate

while still making it seem as though you have your very own store. This is

especially good for bloggers and website owners, because you can brand the

store to look similar to your site.

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Final Words

Amazon has a number of extremely profitable programs that can make you a

considerable amount of money. One of the main reasons these programs are so

profitable is because they allow you to access the massive marketing potential of

a site that already has tremendous customer loyalty and trust.

You simply cannot find this loyalty and trust in such quantities elsewhere, making

Amazon one of the premier websites to partner with for business opportunities


such as those listed above.

Choose one and get started today!

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