Email Marketing

An Introduction To Social E-Mail Marketing

While some people would like to have you believe that e-mail marketing will soon

become extinct in 2018 and beyond nothing could be further from the truth.

There are many people that would like to have you believe the new way of

communicating with friends and customers will soon be strictly social and skip the

e-mail marketing process altogether.

While I will not deny that social marketing sites such as Twitter, Facebook, and

LinkedIn are a great way to stay in contact with your crowd we still need to heavily

focus on quality e-mail marketing.

ForeSee.com results report on social mediareports that 64% of consumers that are

active on the Internet if given the choice prefer promotional contact from retailers

by e-mail over of social media.

There's also been tests and reports that have proven many times that e-mail

marketing still pulls much higher conversion rates when selling products to

consumers than any other type of customer contact including all forms of social

media.

Admittedly social media outlets are a great way to get subscribers on to your e-mail

list with freebies and premium bribes offered through the social media outlets such

as Twitter and Facebook, following up with those customers is best done through

direct response e-mail.

While there is very little doubt that social media is here to stay, I predict that in the

very near future were going to start seeing e-mail begin to develop its own social

medium interaction in ways we have never seen before..

A perfect example of this is a new app that you can hook up to your Gmail account

called Rapportive.com

Rapportive is an incredible new Gmail app that shows you everything about your

contacts right inside of your e-mail inbox.

Rapportive gives you instant updates on what your e-mail contacts are doing in all

of their social media accounts including Facebook, Twitter, LinkedIn, and more.

Rapportive gives you content rich profiles right inside of your Gmail account

including a photo of the person you're talking to. This kind of social interaction in

your inbox gives your e-mail a more personal feel.

There are also links to allow you to follow anyone you may be e-mailing on the off

chance that you're not already socially connected to that person.

Another very cool feature is that Rapportive replaces the Gmail ads within your e-

mail inbox, so now rather than looking at ads you can find out what's going on in

your friends and customers lives without even logging into Facebook.

This is e-mail and social marketing on steroids, would you expect anything less for

2018 in your Internet marketing business?

If you are not using Rapportive yet in your Gmail or Google apps e-mail account

you need to start using it today, plain and simple if you're at all serious about your

Internet marketing business.

Targeting Your Email Marketing

One of the most important new aspects of e-mail marketing is making sure your

content is highly targeted to your customer base.

One of the ways of being sure you are targeting your customer base correctly Mr.

heavy experimentation and split testing of your content.

Think about every e-mail that you send to your customer list as if you were sending

it to your mother or best friend. When you write like you're talking to a single

person or a small audience of good friends you're going to connect with your

customer list on a much more personal level.

Now that e-mail marketing is been so popular for so many years many people that

haven't gotten a new e-mail address in over five years are subscribed to so many

darn e-mail lists that is incredibly easy for your e-mail to get lost in the crowd.

Because of this we need to make sure that your e-mail stand out, and that you also

build a relationship with your customer base.

Some of the ways that you can target your e-mail are by paying careful attention to

things such as:

 Subject lines

 E-mail date and times

 Amount of free content vs. amount of pitching

The overall tone of deciding if you want to talk your customer in a professional or

personal tone depending on the type of product and type of niche that you

marketing.

Segmentation Through Analytics

Most e-mail marketing responders nowadays come with highly targeted

segmentation and analytical tools to help you do multiple different types of testing

with your e-mail list on every single e-mail that you send.

In 2018 it's incredibly easy to find auto responders that will allow you to send an e-

mail on any given subject today, and then in a few hours or even tomorrow pull

report that tells you exactly which subscribers on your e-mail list

1. opened your e-mail

2. click date link in your e-mail

3. forwarded your e-mail on to a friend

Can you imagine how powerful it is if you send an e-mail to 2000 people and

tomorrow you figure out that only 500 of those people clicked through to your

products page?

With this information there are multiple different things that we can do.

We can send another e-mail to only the 500 people that clicked asked what they

thought about the information presented at your website and to ask them to buy.

Another option is we can send a separate e-mail to the 1500 people that did not

click the link in your e-mail and ask them why. You can now create some sort of

urgency about a free report that's going to disappear or a video that will only be

posted for a limited time so they need to click today to get access.

By being able to give specific instructions to people based on what they did with the

previous e-mail that you sent them it is incredibly easy to steer your customers in

exactly the direction and sales funnel that you wish them to go.

In a while were going to talk more about all responders and why you need one so

you can highly target all of the content that you send your customer base.

Do You Blog Your E-Mail?

Something else that you want to heavily consider when deciding to market with e-

mail is posting a copy of every single e-mail you send to your blog.

The benefit of posting the e-mail that you send on your blog as well so you can get

tons of content out there for search engines to pick up, not to mention with

the social interactivity the blogs have nowadays you can get a lot of new

traffic when you put twitter and Facebook buttons on your blog so people can

re-tweet or like your blog postings of your e-mails which will give every e-mail

that you send a little bit of a viral effect.

Think of it this way, what you sent an e-mail to your customer list you probably got

a matter of a few hours if you're lucky before that e-mail is buried in your

customer's inbox and possibly will never be seen again.

By blogging all of your e-mail you get all the content that you create an unlimited

shelf life that never expires. You will be surprised how many of your customers

that may miss one of your e-mails catch it for five days after you send it

because they follow your blog.

One important thing to remember though posting your e-mail content to your

blog is to stay relevant on the topic of your marketing niche. If you spent

years building up an e-mail list of customers that like to buy material on NLP

or hypnosis but then suddenly your blog start showing e-mail posts talking

about how to give a great massage, you will quickly lose your customers

interest. If they were looking for information on massage they would be on

another e-mail list not yours. Following Up With Email

While social marketing is great to help grow your e-mail list the best way to stay in

contact is through e-mail follow-up and that won't be changing anytime soon.

I assume if you are reading this guide on e-mail marketing for your business in

2018 then you most likely already have an autoresponder account.

If you don't you need to stop reading right now and go get a free trial account over

at http://www.Aweber.com

Once you have done that then please come back to this guide and continue on .

Why Do You Need An Autoresponder?

If you’ve ever been on a website and filled an opt in form to get more information

about a product or service, or signed up for an e-mail newsletter on the Internet,

and received a nearly instantaneous response in your e-mail inbox, an

autoresponder program was responsible for delivering the reply.

Simply put, autoresponders are e-mail programs that send out a preset message in

response to every incoming e-mail received. Some autoresponders, like sign-up

services for e-groups and forums, are one-shot deals: a single response for every

message received.

Just about every Internet-based company uses autoresponders for a variety of

purposes, from automating tasks that would otherwise take up hundreds of man-

hours to building lists and tracking prospective leads.

Multiple autoresponders send a series of messages to received e-mail addresses on

a predetermined, timed basis. For instance, a multiple autoresponder can be used

to send an instant response, then a follow-up message three days later, then

another five days after that, and so on.

It can be programmed to send a message a day, one per week, twice monthly, or

any interval that satisfies the purpose of the message series.

Autoresponders are the most powerful Internet marketing tools available. They are

easy to use, and once they’re set up the entire marketing process is automated and

instant. When you use autoresponders, your Internet business runs itself 24 hours

a day. Launching an effective autoresponder campaign can mean the difference

between a struggling business and a wildly successful one.

How can I make money with autoresponders?

Just about any online business can benefit by using autoresponders. In fact, with a

properly arranged campaign, your brand-new Internet business can be built around

an autoresponder program. All you need is a product and an effective series of

autoresponder messages, and you can start carving your piece of the Internet pie.

Your autoresponder is your golden goose: the marketing tool that will sell your

well-developed product far more effectively than any other form of advertising. Few

sales are made by impulse buyers, particularly on the internet. But if you are able

to get your message out repeatedly to people who are already interested in what

you have to offer, you will see an explosive sales response.

This guide will give you all the information you need to begin profiting with

autoresponders and e-mail marketing.

I'm going to help you choose a niche topic that works best for you and your

situation; then together were going to research your market and find or develop

great content that people want to buy so that you can start you own automated

storefront web site; tailor your autoresponder messages for maximum

effectiveness; and build a powerful opt-in autoresponder list that will make money

even while you sleep.

Are you ready to get started?

To make money with autoresponders, you need a product. Most of the time, the

product you’re selling or giving away to build your e-mail list is going to be an

information product of some sort. These will include but are definitely not limited

to: an e-book, print book, e-course, e-zine or newsletter, CD, or downloadable

audio program.

Your topic must be something that appeals to a wide audience—you could have the

world’s best book on raising Amazon boa constrictors at home, but the only people

interested in it would be people who already own an Amazon boa constrictor, or

have thought about buying one. In this case, your sales base would be limited (to

put it nicely). On the other hand, if your book or product tells people how to make

five hundred dollars a minute—well, you might have quite a few potential buyers.

Once you start building your e-mail list there are going to be things you need to do

to help nurture it, so you can start developing a personal one-on-one

relationship with your new customers. Here are some things to consider…

1)Get your customers to trust you and your products first. Just launching your opt-

in list would not make you an expert and a believable seller. Put many articles

first before you start an opt-in list. Write about the topic you know and have

started and used for your site. Try to put forums first to gain knowledge about

your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations.

When you feel that people trust you already, you will be able to start your own

opt-in list. You can build a base as well with other forum users. You can ask

them to join your list. Friends are always good customers. Put up a link to your

site so that they may be able to see what you're business is all about.

The certain truth is, the money will only come in when the consumers and

subscribers believe and trust in you. They want a product or service that could

be a good exchange for their money. People are not going to buy something out

of your recommendation if they don’t know you.

2)Find a product or service that people want and need. Although it may not be your

forte, if you provide a service and product that you have researched and

learned about well, you can carry it on forward. Invest your time, effort and

money that you could sell as well as the buyers or subscribers of your opt-in list

can use.

While it is true that it is best to sell something that you have interest in, there are

not many people who have the same interest as you if you decide to sell

something that is not entirely popular or profitable. Do your research well and

you would see the profits come in. Also provide your subscribers with

promotional material that they could actually use and spread around.

3)Make friends with other opt-in list users. This is basically beneficial especially if it

is someone who has already launched a successful opt-in list. These are people

that have the experience in this venture and experience is still the best teacher.

While there are many articles available for you in the internet to use, there is

nothing like getting a firsthand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do

because they have gone through it. While different situations occur for different

people, the general concept can still be very helpful. There are many things to

avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many

preparations and effort to do. Opt-in lists are built from scratch, as your list

grows, you should also maintain the quality of your list. Keep it organized and

manageable. Get or hire help if need be, just make sure that your subscribers

are happy and satisfied and they will be willing to buy from you.

4 Crucial Things You Need To Do To Build your List

Online marketing may have developed a sudden surge these past few years, but

many in the know how have felt its rise even from way then. As more internet

based businesses are put up, the need to develop new marketing skills and

knowledge based on this new medium have arisen. More and more marketing

strategies are being discovered and developed to cope with the changing face of

business the business world.

The demand for online marketing tips and strategies have drastically grown and a

new form of business has been born, internet marketing strategies. While there

are companies that are all too eager to help your site and business build a

clientele for a fee, there also many ways that can spread the word about your

sites subsistence in a more cost free way. One of this is Opt-in email marketing,

also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your

marketing materials, materials that take form in newsletters, catalogs and

promotional mailings via e-mail. The more opt-in marketing mail is sent, the

more chances there is to bag sales and more sales. To do this, you must build a

list of all those who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they

already have shown interest in what you have to show and sell since they have

willingly signed in for your list.

These are the people who have liked what they have seen in your site and have

decided they want to see more and maybe even purchase whatever product or

service your company and site has to offer.

Many people would think that building their lists would take hard work and a lot of

time to build and collect names and addresses. This is not so, it takes a bit of

patience and some strategies but in doing this list, you open your site and your

business to a whole new world of target market. Take the effort to take your

business to a new level, if traffic increase and good profits are what you want,

an opt-in list will do wonders for your business venture.

There are many sources and articles in the internet available for everyone to read

and follow in building a list. Sometimes they may be confusing because there

are so many and there different ways. Different groups of people would have

different approaches in building an opt-in list, but no matter how diverse many

methods are, there are always some crucial things to do to build your list. Here

are four of them.

1)Put up a good web form in your site that immediately follows the end of your

content. While some may say this is too soon to subscribe for a website visitors

application, try to remember that your homepage should provide a quick good

impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a

simple short statement about how they would like to see more and get updated

about the site. Then there should be an area where they could put in their

names and e-mail address. This web form will automatically save and send you

the data’s inputted. As more people sign in, your list will be growing.

2)As mentioned in the first tip, make your homepage very, very impressive. You

need to have well written articles and descriptions of your site. Depending on

what your site is all about, you need to capture your website visitor’s fancy.

Make your site useful and very easy to use. Do not expect everyone to be tech

savvy. Invest in having good programming in your site, make your graphics

beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not

all people have dedicated T1 connections, the faster your site gets loaded, the

better. Go for a look that borders between simplicity and sophisticated

knowledge.

3)Provide good service and products. A return customer is more likely to bring in

more business. Even then and now, a satisfied customer will recommend a

business always. Word of mouth and recommendations alone can rake in more

business than an expensive ad. As your clientele roster grows so shall your list.

With more members on the list, the more people will get to know about what

you have new to offer.

4)Keep a clean and private list. Never lose the trust your customers have entrusted

you. If you provide e-mails to others and they get spammed, many will

probably unsubscribe to you. Remember, a good reputation will drive in more

traffic and subscribers as well as strengthen the loyalty of your customers.

4 Ways To Get Your Opt In Subscribers To Trust You Quickly

While the rest of the world have developed many barriers and protections to keep

their e-mail accounts spam-free, there are also those that subscribe to mails

that promotes their products, services and their site. This is mainly because

these subscribes wants to know more about what these sites are offering and

can be beneficial for them. They expect to get be kept posted on what they are

interested in and what are new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element

needed to get these types of people is trust. When your customers trust you

they will reward you with their loyalty. Many internet users have gone to great

lengths in protecting their email accounts from spam mail. Some free-mail

internet providers and internet service providers offer spam protection while

there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials

such as newsletters, catalogs and marketing media will go through.

Your intended recipient will be able to read and view what you have sent making it

a successful transfer of information. To be able to be allowed to do so, you will

need permission from your recipient, to get this permission; you need to be

able to get their trust. With the great lack of disregard for privacy in the

internet, getting the trust of an internet user you don’t personally know is a big

achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker

build up, you need to get your opt-in subscribers to trust you quickly. The

faster you build your opt-in list the faster word about your site and company

gets to be spread. The bigger the scope of your opt-in list the more traffic you

get spelling more profits. Its easy math if you thin about it. Getting the

numbers is not that simple though, or maybe it is?

• Getting the trust of your clientele shouldn’t be so hard especially if you do have

a legitimate business. Getting your customers trust should be based upon your

expertise. People rely on other people who know what they are talking about.

Garner all the knowledge and information about your business. Ell, frankly if

you decide to go into a business most probably you have an interest in it. Like

how many basketball payers become coaches, you don’t really venture into

something you don’t have any interest in.

• Show your clients that you know what you are talking about. Provide them with

helpful hints and guidelines that pertain to what you are selling. Talk about how

to install a roof if your into hardware products or provide articles on insurance

settlements if you’re a settlement lawyer. You don’t have to be a big

corporation to make use of an opt-in list. If your customers see you as someone

who knows what he is doing and saying, they will trust you quickly.

• Be true to your customers, if you want to hype up your products and services,

provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust

someone they know, when that someone recommends you then you’re a shoo-

in. They will go to your site and check it for themselves and be given a chance

to experience what the other shave experienced from you, so make sure to be

consistent in the service you provide.

• Another tip in getting a customer to trust you quickly is to provide them an

escape hatch. Show them that you are not there to trap them. Keep a clean list

that would enable them to unsubscribe anytime they want. Elaborate your web

form by providing information on how to unsubscribe from the list. Guarantee

them that they can let go of the service whenever they want to. Many are wary

that they may be stuck for life and would have to abandon their email accounts

when they get pestered with spam.

Remember that when you get the trust of your clients don’t lose that trust. Because

if you do anything with their email addresses like sell them or give them out,

you will lose many members of your list as ell as potential members. The true

quickest way to gain the trust of your subscribers is when you are

recommended by someone they trust.

How To Build A List Of Eager Subscribers

Every online business provides great service to generate satisfaction among their

customers. As each and every customer receives satisfaction over their

products or the services they get, there is a great chance that they will become

a return customer and buy again. Better yet, they will recommend you to other

people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to

your mailing list or opt-in list. This is a list where in website visitors agree to be

sent promotional materials such as newsletters, catalogs and such that could

keep them updated about your site or the niche of your site. These promotional

materials are sent via e-mail to the members of the list in different time

intervals.

When using e-mail as the media of your marketing and advertisements, you

eliminate the need for high costs. Email is free and if you can manage to make

your own promotional advertisements you can also save a bundle there. With

an opt-in subscribers list, you are pretty sure that what you are sending out is

received, viewed and read by the subscribers and not simply being deleted.

They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your

products, new products and services as well as any promotions and special

deals you are having.

There is also the chance that they can be forwarded to other potential customers as

they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they

feel that they are not getting what they want or expected. Make sure that they

are satisfied with your opt-in marketing strategies and keep them excited in

receiving your newsletters and catalogs. Here are some tips that can help you

build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity

but not too over artsy. Build around what your product or service is about. For

example; if you are selling car parts, put some pictures of what is new in the

auto parts world, a new wing door possibly that can fit any car and make it look

like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of

them all the time and you will be their bearer of new tidings. They will be eager

to receive what you are sending them because they new you always have fresh

and new things to share with them.

Write good articles that can be very informational but light at the same time. If

your subscribers enjoy your articles, they will go to your site by clicking the

links that you will be putting on your newsletter to read some more. You can

provide articles that can connect to many people. Be diverse in your articles.

Put something humorous, then put something informational, then put

something that has both.

Are you wary about this because you don’t like writing? No problem, there are

many professional and experienced article writers that can do the job for you

for minimal fees. They know what they are doing and can provide the need that

you have for your newsletters, the money that you pay for your articles are

going to be met by the many sign-ups and the potential profit from the sales

that you will get.

Create and send an E-book to your customers about anything that is related to your

business or site. Use your knowledge and expertise in the field you have chosen

to help other people who are similarly interested. Offer this e-book for free. You

can write about anything informational and helpful to your subscribers. For

example; you can do manuals and guides in so many things. This e-book could

be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t

change the links in the e-book that will lead people to your site. If you want,

you can always get some people to write it for you just like your articles. Your

investment once again will be covered by the great marketing this will

generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put

a control number in your e-coupon so that they can only be used once. When

people get discounts that can be found in your newsletters, they will be eager

to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager

to receive them. Just don’t flood your mailing list with mails so that you don’t

annoy your subscribers.

How To Grab Your Readers Attention With Your Subject

The race for supremacy in the internet based businesses has been really heating up

and many sites have been put up to help others to get ahead for a small fee.

But there are also ways in which you don’t have to pay so much to make

yourself a good list of loyal followers. Having a satisfied web traffic and visitors

allows you to put up a foundation wherein you can build an opt-in list and make

it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their

consent. When people sign up, they know that they will be receiving updates

and news from your site and the industry your represent via an e-mail. But that

doesn’t mean that all of those who subscribe read them at all. Many lists have

been built due to an attachment with free software or for a promotional

discount and such. Some are not really interested in receiving e-mails from

companies and just treat them as waste of cyberspace and delete or trash them

without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after

producing your newsletter. Getting people to open them is not as easy. You

don’t want to waste all the time and effort used in making the newsletters, you

want people to read them and have their interests piqued. Interested enough to

go to your website and look around and most especially purchased and acquire

your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by

providing a well thought out and well written subject. The subject of an email is

what is often referred to when a person or a recipient of an email decides

whether he or she wants to open or read an e-mail. The subject could easily be

regarded as one of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should provide a summary for the

content of the e-mail so that the recipient will have basic knowledge of the

content. This is really vital in grabbing the attention of your readers and

subscribers. You want your subject to instantly grab the attention of your

subscriber and get them to be intrigued to open up your mail. Remember, it is

not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must

literally force the recipient to open the mail. A certain emotion must be ignited

and get them to open the mail. It is essential to use specific words to get the

reaction you need. Keep in mind that the recipient or subscribers spends only a

few seconds looking over each subject of the e-mails he receives. You must

grab your reader’s attention right away.

There are many forms you can use for your subject. You can provide a subject that

says your e-mail contains content that teaches them tips and methods on

certain topics. An example of this is using keywords and keyword phrases such

as, “How to” , “tips”, “Guides to”, Methods in and others like that.

You can also put your subject in a question form. These may include questions like,

“Are you sick and tired of your job?” Or “Is your boss always on your case?” Try

to stay on the topic that pertains to your site so that you’ll know that your

subscribers have signed up because they are interested in that topic. This form

of subject is very effective because they reach out to your recipients emotions.

When they have read the question on your subject, their mind starts answering

the question already.

You can also use a subject that commands your reader. Statements such as “Act

now and get this once in a lifetime opportunity”, or “Double, triple and even

quadruple what you are earning in one year”. This type of subject deals with

the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For

example, if you deal with car engine parts you can write in your subject,

“Announcing the new engine that uses no gasoline, It runs on water”. This

creates curiosity with the reader and will lead them to open the mail and read

on.

How To Get Your Subscribers Begging For More

Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail

marketing lists to see which ones are effective. Many websites and online

businesses have resorted to sending promotional materials to people who have

subscribed to them in an effort to boost their sales or traffic. Opt-in email

marketing sends newsletters, catalogs updates and many more promotional

materials to website visitors who have agreed to be updated whether monthly,

weekly or semiannually.

Through e-mail, an internet user that is on the list will receive their updates

through email. If a promotional material piques their interest they will go to the

site to learn more or to purchase outright. For the website operators or owners,

this is a chance to remind their list of their existence and parlor their wares.

With the numerous sites in the internet that offers the same products or

services in one way or the other, the competition can get pretty tight and it is

easy to be forgotten.

Back to my experimenting friend, he tried to find out which opt-in marketing

strategies grabbed a person into begging for more. Some would send in very

simple fashion, some would very outlandish while there are some that would

just lie in between. The differences could easily be noticed and some have

gotten the idea of an effective opt-in marketing strategy. He dubbed them

effective because he felt like he just couldn’t wait to go their site and learn

more, the more persuasive ones even got him halfway to reaching for his wallet

and to his credit card before he realized this was only for an experiment.

Many companies and site present their promotional materials in a wide variety of

concepts. Each has their own distinctive style and designs, but more than the

outline and the presentation, the content and the articles are what keeps the

attention of your potential customer locked on to your opt-in marketing

medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned of

what is essential in opt-in marketing and what makes the subscribers begging

for more instead of lining up to unsubscribe.

Keep your promotional materials light, creative and original. Many people are

stressed out as it is. Getting a stuffy business proposal rather than a light

hearted e-mail may just agitate them more. A warm friendly smile or banter is

always more welcome than a serious business meeting or proposal. While you

do want your customers to take you and your products and services seriously,

you also want to show them that you know how to have fun.

Splash some color in your emails as well as provide some photos and articles that

can be related to you but show good news or good light hearted images as well.

Provide a newsletter or promotional materials that will keep them in a light

mood. Make your materials eye catching and grabbing that they wont be able to

take their eyes of them. Pique their interests.

Have good content and article, even if it means investing in an experienced and

professional copy writer to write them for you. An effective copy writer should

be able to build trust between you and your customers. They should be able to

establish your credibility in what they write. It must be informative but not too

stuffy. Let go of the professional jargons and “talk“to your recipients.

A good article and content should be able to outline the benefits of your product

and services and why they need what you are offering. But do not look to be

overeager and too persuasive. It should be able to entertain as well as lead

them to buying from you.

Your promotional materials should be clear. Don’t leave people guessing. You

should lead them to you and not vice versa. Explain to them what they need to

do in a manner that won’t be confusing. Try to anticipate also what your target

client needs. Do your research and information gathering, many sites will be

able to help you with that.

Provide clear and crisp images of what you are offering. If the people know what

you have for them, they are more likely to beg for more. For example, if you

are selling a car, provide them photos but only enough to encourage them to go

to your site for more.

Can You Really Use Articles To Build Your List?

Getting customers in your site should always be ranked as high as the importance

of the quality and the excellence of the product and the services you provide.

They should go hand in hand in providing your customers the satisfaction they

get in exchange for the money they have paid for them. Customer service

should as well be as fantastic so that the customers are provided with the same

satisfaction.

One of the ways you can combine marketing and customer service is through opt-in

marketing. With an opt-in list you get the opportunity to introduce your site and

products on a good time basis. Opt-in marketing strategy is a marketing

strategy that is virtually low cost and not time consuming. Here, you get the

consent of your website visitors to subscribe to your newsletters and other

promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will

contain the materials you will send to your subscribers. It is essential that you

present your promotional items in a manner that will catch the interest and the

eye of your subscribers to keep them wanting for more. The best way to do this

is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your

list as more subscribers will be enticed your list. When they have read the

samples of your contents in your sites, they will be intrigued as to what will

come next. Subscribing to your newsletter will offer them a glimpse of what you

have to offer next.

Many sites and companies have captured the importance of articles and this also

aids in search engine optimization. As more people are heading towards the

internet for their information needs, serving the right information to them via

articles in your site will increase the flow of your website traffic. With more

traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched

and keyword packed articles for the content of their site as well as for

newsletters. These articles provide the information many are seeking in the

internet. If your site has them, more people will be going to your site for

information and research.

Well written articles would also boost your sites reputation. If they are filled with

many information you will be regarded as well informed and an expert on the

subjects that you tackle. Your articles must be well researched so that the

people will trust you. When you have gained their trust, they will always come

for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that

are closely connected with your type of business. If you have a site for a

medicine tackling a certain disease, your articles must be about the diseases.

Or if you sell materials for home improvements provide articles with those

themes. Most articles searched for are tips, guidelines, methods, manuals and

such. If you provide these articles to your customers and you have their trust,

they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to

receive all the information you have. If you provide them with the answers for

that need, they will be happy to be receiving your newsletters as well as other

promotional materials to keep them well informed. Others may even forward

your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it

and wants to read more, they may click on the link and go to your site. With

the articles you have in your site that are good, they may decide to sign up as

well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and

promotional materials. Keep on posting and writing good articles for your site

and newsletter. If you are not interested in writing them or if you just don’t

have the time, there are many available well experienced and knowledgeable

writers available to help you out. This is an investment that will pay for itself in

time.

5 Things To Consider When Publishing A Newsletter

Providing a newsletter for your opt-in list subscribers provides many benefits in

terms of driving traffic into your site as well as boosting the sales and profits of

your site and company.

This is a marketing ploy that will not hugely dent your marketing budget and will

not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as

well as services. You can keep them posted and updated about what’s going-on

with your company as well as many of your promotions and offerings. With

these, you keep on reminding your subscribers that you are still here and is

willing to offer them good deals and services.

Newsletters also allow you to impress your subscribers. It can show your expertise

and knowledge about the topic at hand and the many benefits you can offer

them. When you impress people, they will become potential customers and

another great thing is that they can recommend you to their friends, colleagues

and family. All of them could very well be customers in the future.

If you do not have a newsletter or publishing one for your site, then you may have

to consider about researching and be well informed on how to publish one. It is

not as easy as it seems but if and when you get the right idea and process, it

will be smooth sailing from there on. Try to take the time to learn what you

need to learn and get that newsletter ready and good to attract subscribers to

your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when

you decide to start your own newsletter for your site. Here are five things to

consider when publishing a newsletter.

1)Make sure that the content of your newsletter pertains to and closely associated

with your business or the theme of your site. Do not dwell too far on what could

be regarded as your field of expertise. You have started a site and your theme

for your site will always be something you are knowledgeable about. For

example; if you have a site that sells auto car parts, your newsletter must

contain articles or content like photos that pertain to cars, auto parts and such.

You may also include content about your company and your staff. Remember

that visitors of a certain site are there because they are interested in what the

site has to offer. If they sign up for an opt-in list or for a newsletter this means

that they want to be updated for that certain theme or subject. Be sure that

when you publish your newsletter you are providing for the need of the

subscriber as well as their interests.

2)Ensure that you have well written, information riddled and content rich articles.

You articles will be the body of your newsletter and that they should be able to

excite your readers as well as provide information. Articles should be well

written and checked for errors such as spelling and grammatical errors for it to

look professional and believable. The trust of your client to you and newsletter

is at stake here.

3)Fact-check your articles. Make sure that you provide true facts and figures so

that your reputation as an expert and knowledgeable in that field is not

questioned. If you lose the trust of your subscribers these may persuade them

to unsubscribe to your newsletter. You will lose many potential sales this way.

4)Provide fresh and new articles that can provide new information to your

subscribers. If you publish stale and old news in your newsletter, there is a

tendency that people or your subscribers already have read and known about

them. This will lose their interest in your newsletter and they wont get to read

what is most important, your ads. They may not open or read any of your

succeeding newsletters losing your intention in writing and publishing

newsletters, to get them to visit your site and make a purchase.

5)Never use copyrighted materials such as photos and articles. This is outright

plagiarism, you may get into a lot of trouble for this. You can lose your business

and get sued over copyright infringement. If you do not have the time to write

your own articles, there are many willing and able professional article writers

that can do it for you for a reasonable fee. All your investment in writing and

publishing articles will be well worth it when you see your list build up and your

traffic increasing.

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your

subscribers your promotional newsletters or catalogs. There are many things to

consider in avoiding many complications. While there are so many ways you

can make people subscribe to your list, there are also some things you must do

to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your

internet service provider or ISP. There are now many laws and rules that are

applied to help protect the privacy of the internet users from spamming and

unwanted mails. With the popularity of the electronic mail as a medium for

marketing because of the low cost, many company’s have seized the

opportunity and have flooded many people’s e-mail accounts with promotional

mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the

list; they want to receive the newsletters and promotional materials. They have

consented to being on the list by subscribing themselves, just don’t forget to

put an unsubscribe feature everytime in your opt-in list so that you avoid any

confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the

many tools and technologies available for your opt-in list. Do not worry; your

investment in this marketing strategy is well worth it with all the coverage you

will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law

and the internet service providers. Keep your operation legit and clean. Your

reputation as a legitimate businessman and a legitimate site depends on your

being a straight and true marketing strategist. As a tip, here are three things to

avoid when emailing your list.

1)Take notice of your unsuccessful sends. These are the e-mails that bounce.

Bounced emails, also known as undeliverable messages, are those messages

that, for whatever reason, were not successfully received by the intended

recipient.

There are bounces that happen or occur because the server was busy at that time

but can still be delivered in another time. There are also bounces because the

inbox of the recipient is full at that time. There are those bounce messages that

are simply undeliverable ever. The reason for this is that it may be an invalid

email address, a misspelled email address, or an email address that was

abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account

from your list so that you have an accurate statistics and records as to how

many are actually receiving your mail. You may also want to check the spellings

of your email addresses in your list. One common mistake is when an N instead

of an M is placed in the .com area.

2)Always provide an unsubscribe feature in your site and an unsubscribe link in

your mails. When someone in your list files a request to be unsubscribed,

always take that request seriously. If you don’t take them off your list and keep

sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of

trouble. You can be reported to the authorities and maybe blacklisted by many

internet service providers. You will lose a lot of subscribers this way and many

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